1. Do not repeat in summary form large pieces of factual information from the case. The instructor has read the case and knows what is going on. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.

2. Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax. This is particularly important for group analysis, because there is a tendency for people in a group to split up the work and say, "I’ll do the beginning, you take the middle, and I’ll do the end." The result is a choppy, stilted analysis because the parts do not flow from one to the next, and it is obvious to the instructor that no real group work has been done.

3. Avoid grammatical and spelling errors. They make the paper sloppy.

4. In some instances, cases dealing with well-known companies don’t include up-to-date research because it was not available at the time the case was written. If possible, do a search for more information on what has happened to the company in subsequent years. Following are sources of information for performing this search:

The World Wide Web is the place to start your research. Very often you can download copies of a company’s annual report from its Web site, and many companies also keep lists of press releases and articles that have been written about them. Thoroughly search the company’s Web site for information such as the company’s history and performance, and download all relevant information at the beginning of your project.

Compact disk sources such as Lotus One Source and InfoTrac provide an amazing amount of good information, including summaries of recent articles written on specific companies that you can then access in the library.

F&S Predicasts provide a listing on a yearly basis of all the articles written about a particular company. Simply reading the titles gives an indication of what has been happening in the company.

Annual reports on a Form 10-K often provide an organization chart.

Companies themselves provide information if you write and ask for it.

Fortune, Business Week, and Forbes have many articles on companies featured in most cases.

Standard & Poor's industry reports provide detailed information about the competitive conditions facing the company's industry. Be sure to look at this journal.

The question did not ask you to criticize the negative attitudes and perceptions. The question ask you to evaluate the impact of the events on the attitudes and perceptions of the staff.
In the past posts, I have been giving you directions on the events that have taken place in the organizations and how these events are likely to create negative attitudes and perceptions. I suggest that you go back to the older posts and go over them several times to get a clearer picture of the events that have taken place and think of how these events would have create negative attitudes and perceptions.
For example, the non-communicative manner of the top management will produce suspicious attitudes from the employees. Leaving the employees in the dark is not good. To the employees, it gives them a perception of sneaky plans to get rid of them, otherwise, why all the secrecy?
This is how you would evaluate the impact of the events on the attitudes and perceptions of the staff.
In answering the assignment questions, please do read it several times in order to get the real meaning. Do not read one time only and jump in to the answer immediately. At the Master level, you are required to do deep readings, analysis and critical evaluation.

"The department you have been managing has previously been two separate organizations. The two sections are recently amalgamated and the process of amalgamation has been done by top management in a non communicative and directive manner. The entire process took a lot longer than what was expected with very little information along the way."

Analysis.
The above events are not at all helpful in creating a good relations among the employees and between employees and management. If top management is in a non communicative and directive manner, they are likely to be authoritarian and dogmatic. This means they do not consult or involved the employees and it is very likely that the employees are left in the dark. When employees are left in the dark and rumours are allowed to be rife about the amalgamation, people tend to be suspicious and distrusting. With such attitudes created, the perceptions of every actions that are about to be taken by the top management will tend to be negative. Remember, perceptions are what the employees perceived from the environment. If the environment is negative, the employees will perceive in a negative way.

If the process took longer than what was expected, this means there is some inefficiency along the way. When people perceived the management to be inefficient in handling the amalgamation, they will perceive the management to be inefficient in other actions as well. Their attitude is such that they do not believe in the capability of the management anymore.

Here are some killer tips for writing assignment. These killer tips have resulted in some high distinctions grades and very high percentage passes for the subjects which I have taught.

1) Keep your sentence composition short, up to 10 words or less.

2) Use present tense and past tense. These are the two tenses that you must master in writing.

3) Plan your essay. Always put your points down on the paper. Brainstorm them out.
Brainstorming work best with groups.

4) Read up the relevant readings

5) Search the websites in the internet, using keywords.

6) Rest or put away the project for a day and do it the next day. It works better somehow.

7) You must master the referencing system, most used the Harvard References today. Know the different format for textbooks, journals, electronics, magazines, newspapers.

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Tutorial-assignments is designed to answer all the problems faced by students, freshies and adult learning students. Please do take your time to go through each of the section. They are placed there for a purpose. And each section is done with much care and commitment from Professors, Lecturers, Tutors and Instructors. The range of assignments, questions and topics, quizzes and past years papers are taken from a range of world class universities from around the world.

The tips and guides provides a solid path for students to their studies. Every student is assessed based on his assignment submission. Each university has its own rules and regulations regarding submission of assignments but there are some common guides that every university follows, for example, academic referencing using the Harvard referencing system. Format for report and essay are quite standard for every university, with some slight variations but the core principles are the same.

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